Scaling Leads for Real Estate Agency
Learn the brand trust formula — how tone, UX, and consistency together create lasting customer confidence.
Overview
A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement. We partnered with their marketing and sales leadership to design a smart, data-driven growth campaign focused on high-quality pipeline generation, brand visibility, and measurable ROI.
Objectives
- Increase inbound qualified leads by 40% over 90 days
- Establish a consistent flow of marketing-qualified accounts (MQAs)
- Improve brand authority across key B2B channels (LinkedIn, Google)
- Shorten sales cycle through better lead nurturing and targeting
- Support sales with high-converting assets and retargeting funnels
Our approach
Audience & ICP refinement
Using existing CRM and customer data, we developed detailed buyer personas and segmented audiences by company size, industry, and decision-maker role.
CRM & automation integration
We set up tracking, form capture, and lead scoring integrations with HubSpot, ensuring every lead was routed, qualified, and nurtured automatically.
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